EVERLAST, the preeminent brand in boxing since 1910, has always been the choice of champions. From heavyweight champion Jack Dempsey, ‘The Greatest’ Muhammad Ali to UFC light heavyweight champion Jon Jones, EVERLAST has supported numerous professional athletes to become the world champion for more than 100 years.

In their 100th year, EVERLAST developed unique and fashionable timepiece series at an affordable price, built on the brand’s core values of strength, dedication, authenticity and individuality.